Media Relations

This module on Media Relations Management Training is part of the curriculum of critical management courses for developing leadership competencies and management talent.

Media Relations Competencies- the ability to:

  • conduct research and analysis on public perception
  • manage presentations and special events
  • facilitate development of relationships with partners
  • facilitate internal communications
  • coordinate crisis management situation
  • conduct marketing research
  • execute internet communications

Recommended materials

  • Making News: A Straight-Shooting Guide to Media Relations by David Henderson (Nov 2008)
  • Media Training 101: A Guide to Meeting the Press by Sally Stewart (Sep 2003)
  • Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series) by Brad Fitch and Mike McCurry (April 2004)
  • Rebuilding corporate reputations. By: Bonini, Sheila; Court, David; Marchi, Alberto. McKinsey Quarterly, 2009, Issue 3
  • For Companies, a Tweet in Time Can Avert PR Mess. By: Needleman, Sarah E.. Wall Street Journal – Eastern Edition, 8/3/2009, Vol. 254 Issue 28

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