Co-creation is the shortened version for Customer Value Co-creation and refers to the business practice of organizations collaborating with customers to generate and realize new value propositions that are in the interest of both parties.

This training module in Co-creation is part of the curriculum of critical training courses for developing leadership competencies and managing talent.

Recommended materials

  • The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits by Venkat Ramaswamy and Francis Gouillart (2010)
  • The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad and Venkat Ramaswamy (2004)
  • Co-opting Customer Competence. By: Prahalad, C. K.; Ramaswamy, Venkatram. Harvard Business Review, Jan/Feb2000, Vol. 78 Issue 1

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