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Search Engine Optimization

Search Engine Optimization

This module on Search Engine Optimization or SEO Training is part of the curriculum of critical training courses for developing leadership competencies and management talent.

SEO Competencies- the ability to:

  • Research and analyze keyword search terms
  • Create searchable text copy incorporating strategic keywords
  • Create web template that includes correctly formatted titles, description, meta tags and alt tags
  • Calibrate keyword density
  • Create inlinks by users, blogs, directories and other sources
  • Avoid use of illicit methods like link farms etc

Recommended materials

  • Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) by Peter Kent (Jun 2008)
  • Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin ( April 2008)
  • Web Analytics: An Hour a Day by Avinash Kaushik (Jun 2007
  • Free (Yes, Free!) Tools for BETTER SEO. By: Trollinger, Steve. Multichannel Merchant, Nov2006, Vol. 2 Issue 11,)

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