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Franchising

Franchising

This module on Franchising Training is part of the GroomTalent.com curriculum of critical training courses for developing leadership competencies and management talent.

Franchising Competencies- the ability to:

  • understand the business mechanics of a franchise model
  • scan business horizon for emerging trends and nascent opportunities
  • motivate oneself with clear vision of wealth generation
  • provide extraordinary service to customers and stakeholder

Recommended materials

  • Street Smart Franchising by Joe Mathews, Don DeBolt, and Deb Percival (Jun 2006)
  • The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise by Robert Hayes (Jan 2006)
  • Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business by The Association of Small Business Development Centers and Ann Dugan (April 1998)
  • The Development of Franchising in China. By: Zhiqiong June Wang; Zhu, Mingxia; Terry, Andrew. Journal of Marketing Channels, 2008, Vol. 15 Issue 2/3
  • Coffee and Burgers in Indonesia? By: Sentana, I. Made; Miyazaki, Jamie; Ng, Michelle. Wall Street Journal – Eastern Edition, 12/26/2007, Vol. 250 Issue 149

Contact Us

For more information, please contact wooner@groomtalent.com to customize a premium corporate training program drawn from GroomTalent’s cutting edge knowledge base

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