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Electronic Commerce

E-Commerce

This module on E-Commerce Training is part of the GroomTalent.com curriculum of critical training courses for developing leadership competencies and management talent.

E-Commerce Competencies- the ability to:

  • Translate traditional “brick and mortar” operations and value propositions into internet-based services
  • Conceptualize web systems catering to business needs that range from e-brochures to database-based payment portals
  • Understand the technology, multi-media tools and infrastructure necessary to deliver e-commerce applications
  • Leverage off social networking to deliver value

Recommended materials

  • E-Commerce: Business,Technology, Society (4th Edition) by Kenneth C Laudon and Carol Guercio Traver (Jan 2008)
  • Publishing a Blog with Blogger: Visual QuickProject Guide by Elizabeth Castro (Feb 2005)
  • Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides) by Jon Rognerud (Mar 2008)
  • Twitter, Facebook And Beyond: How To Manage Your Company’s Online Presence.Full Text Available By: Hawkins, Kathryn. Office Pro, May2009, Vol. 69 Issue 4
  • The e-tailer’s secret weapon. By: Dayal, Sandeep; French, Thomas D.; Sankaran, Vivek. McKinsey Quarterly, 2002 Issue 2
  • In E-Commerce, More Is More. By: Eisingerich, Andreas B.; Kretschmer, Tobias. Harvard Business Review, Mar2008, Vol. 86 Issue 3
  • Emerging Value Propositions for M-commerce. By: Clarke III, Irvine. Journal of Business Strategies, Fall2008, Vol. 25 Issue 2
  • Sustaining the luxury brand on the internet. By: Okonkwo, Uche. Journal of Brand Management, Mar2009, Vol. 16 Issue 5/6

Contact Us

For more information, please contact wooner@groomtalent.com to customize a premium corporate training program drawn from GroomTalent’s cutting edge knowledge base

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