Search Engine Optimization

This module on Search Engine Optimization or SEO Training is part of the curriculum of critical training courses for developing leadership competencies and management talent.

SEO Competencies- the ability to:

  • Research and analyze keyword search terms
  • Create searchable text copy incorporating strategic keywords
  • Create web template that includes correctly formatted titles, description, meta tags and alt tags
  • Calibrate keyword density
  • Create inlinks by users, blogs, directories and other sources
  • Avoid use of illicit methods like link farms etc

Recommended materials

  • Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) by Peter Kent (Jun 2008)
  • Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin ( April 2008)
  • Web Analytics: An Hour a Day by Avinash Kaushik (Jun 2007
  • Free (Yes, Free!) Tools for BETTER SEO. By: Trollinger, Steve. Multichannel Merchant, Nov2006, Vol. 2 Issue 11,)

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