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Media Relations

Media Relations

This module on Media Relations Management Training is part of the GroomTalent.com curriculum of critical management courses for developing leadership competencies and management talent.

Media Relations Competencies- the ability to:

  • conduct research and analysis on public perception
  • manage presentations and special events
  • facilitate development of relationships with partners
  • facilitate internal communications
  • coordinate crisis management situation
  • conduct marketing research
  • execute internet communications

Recommended materials

  • Making News: A Straight-Shooting Guide to Media Relations by David Henderson (Nov 2008)
  • Media Training 101: A Guide to Meeting the Press by Sally Stewart (Sep 2003)
  • Media Relations Handbook: For Agencies, Associations, Nonprofits And Congress (Communication Series) by Brad Fitch and Mike McCurry (April 2004)
  • Rebuilding corporate reputations. By: Bonini, Sheila; Court, David; Marchi, Alberto. McKinsey Quarterly, 2009, Issue 3
  • For Companies, a Tweet in Time Can Avert PR Mess. By: Needleman, Sarah E.. Wall Street Journal – Eastern Edition, 8/3/2009, Vol. 254 Issue 28

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For more information, please contact wooner@groomtalent.com to customize a premium management course in Singapore drawn from GroomTalent’s cutting edge knowledge base

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