Innovation Course

Whereas Creativity refers to the raw ability of individuals to generate new and pioneering ideas, innovation is the vital commercial ability to extrapolate that process into a competitive advantage of reinvention and redefinition.

This two-day course equips managers and policy makers within an organization with an understanding of process of innovation, focusing in particular on customer-centric innovation, and outlines the critical corporate elements the supports the innovation culture: strategy, core strengths, structures, systems, values and leadership.

Recommended materials

  • The Game-Changer: How you can drive revenue and profit growth with innovation. By A.G. Lafley and Ram Charan.  April 2008
  • The Other Side of Innovation: Solving the Execution Challenge. By Vijay Govindarajan and Chris Trimble (Sep 2010)

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