Project Description

Book Review

Business Model Generation

By Alexander Osterwalder & Yves Pigneur, 2010

Described as ‘A Handbook for Visionaries, Game Changers, and Challengers’ that was ‘Co-created by an amazing crowd of 470 practitioners from 45 countries, this substantial and richly illustrated book will serve as the popular reference book on Biz Modelling for quite a while.

Osterwalder and Pigneur pitches their Canvas or template of a business model based on nine blocks but nicely support this with numerous useful case studies based on the Canvas. Authoritative and proprietary and written with a breezy fluidity much expected of pop management classics

Content includes:

  • The Business Model Canvas
  • Business Model Patterns
  • Techniques to design business models
  • Strategy and Business Models
  • Generic process to design innovative business models
  • The Making Of . . . recommends this book for:

  • The nine building blocks of a business model
  • Incorporation of related concepts like the Long T ail and Blue Ocean
  • Lush content that is well presented
Purchase This Book Now!

For more information on the creation and implementation of business models, please click HERE.